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Business Challenges & ROI

Business Drivers are the force behind the Simulation Revolution

Business Challenges with expanding the Use of Engineering Simulation

Engineering Simulation is a major key for multiple business drivers by providing better understanding of product and process behavior, variability and risk. However, Engineering Simulation software is still typically used only by expert analysts and we need to expand the usage to a broader audience.

  • Communicating Value

    Understanding and explaining the Engineering Simulation value proposition to non-technical executives remains to be the biggest business challenge for Engineering Simulation.

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  • Understanding  Contributing Factors

    The ASSESS Initiative has initially outlined six major contributing factors to Engineering Simulation business challenges to provide understanding and guidance moving forward.

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  • MCADCafe Blog: ASSESS Initiative Presents Credible Arguments For Increased Engineering Simulation

    Jeff Rowe of MCADCafe posts a blog on MCADCafe Newsletter about the ASSESS Initiative Positioning Papers regarding Democratization of Engineering Simulation (DoES) and Aligning Commercial, Government, and Research Engineering Simulation Efforts.

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    Jeff Rowe comments:

    “The second paper is particularly interesting because the Democratization of Engineering Simulation is implemented in many forms. While there are many common characteristics, issues and opportunities across them all, there are also critical differences that need to be identified and explained, to enable a path to achievable solutions.

    The first aspect of any form of implementation of DoES is whether or not it is driven by customers or providers of Engineering Simulation.  The second aspect in any form of implementation of DoES is the type of customer that this form of implementation is intended to be used by (Large Enterprise, Small-Medium Business (SMB), Industry Consortium, mixture of customer types).

    . . .

    The paper surmises that the Democratization of Engineering Simulation, not too surprisingly, is likely to require significant changes to current business models for engineering simulation software and computing infrastructures.

    . . .

    This paper reinforces what we have witnessed over the past several years. Namely, engineering simulation being conducted earlier and more often in the product development process by ‘non-specialists,’ such as designers and engineers.”

    ”

     

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  • A Business Centric Approach to Democratized Simulation

    From the CAASE 18 conference, Front End Analytics' Juan Betts discusses implementation of Democratized Simulation in large and complex organizations.

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    Front End Analytics has developed a set of methodologies to implement Simulation Democratization in large and complex organizations. This methodology is currently being used at major OEMs and Tier-1 Suppliers.  The goals and benefits of this approach are outlined in this presentation.

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  • The Challenges & ROI of the Democratization of Simulation – Why Progress is Slow

    Comet Solutions' Malcolm Panthaki discusses why Democratized Simulation isn't implemented overnight.

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    Given at the CAASE 18 conference, this presentation includes case studies from GKN Driveline and NASA Langley

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  • Addressing the Bottlenecks of FEA Simulation

    engineering.com White Paper by Michelle Boucher, Vice President of Research for engineering software at Tech-Clarity

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    Engineers with shrinking development cycles know that the time and cost of physical prototypes are not feasible anymore.

    Unfortunately, computer-aided engineering (CAE) tools, like simulation, have bottlenecks that can grind development to a halt.

    In this 23-page white-paper you will learn:

    • Results from a simulation challenges survey
    • How top performers overcome simulation challenges
    • CAE guidance and best practices
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  • AAM Sees Dramatic Productivity Gains

    In this 2014 case study whitepaper, Bruce Jenkins of Ora Research interviewed the engineering team at AAM about their use of the simulation automation platform from Comet Solutions and the ROI they have measured.

    Solution Providers:

    View Summary

    American Axle & Manufacturing, Inc. (AAM) is a leading global Tier-One automotive supplier of driveline and
    drivetrain systems and related components for light trucks, SUVs, passenger cars, crossover vehicles and commercial
    vehicles. The company has a long history of successfully using FEA to master the many NVH (noise, vibration and
    harshness) challenges in any driveline engineering project – gear whine, gear rattle, shudder/moan/chatter, clunk,
    prop-shaft instability and others. Nevertheless, its traditional simulation methods had limitations.

    Glen Steyer, AAM’s Executive Director of Product Engineering, reports major benefits from the new tool:

    • Average 75% time reduction for each analysis iteration.
    • Approximately $130,000 in annual cost savings at a single engineering site.
    • Improved quality through globally enforced standards and practices which remove human error.
    • Ability to run many more NVH analysis iterations, leading to more design decisions, earlier.
    • Ability to redeploy resources as less experienced engineers are now able to safely run simulations.

     

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  • A Simulation Revolution is Needed to Solve the CAE Industry’s Problems

    The worldwide business environment is seeing a strong focus on strategic goals for improving competitiveness.

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    The Role of Engineering Simulation is becoming a key enabler of  strategic goals for improving competitiveness
    • Increase Innovation
    • Increase Quality
    • Reduce Risk
    • Reduce Time
    • Reduce Cost

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  • Understanding and Enabling the Simulation Revolution

    Business Drivers are going to force a “Simulation Revolution” - Engineering Simulation will be forced to find a way

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    The demand for software tools for Engineering Simulation is  exploding to support the demand for increased competitiveness and to deal with the rapidly growing complexity of products, processes, and systems.  The “Digital Twin” approach and “Generative Design” will also dramatically increase the demand for Engineering Simulation beyond current usage.

    Growth of the Engineering Simulation market is tempered due to lack of expertise available.

    The demand is not going away so a Simulation Revolution is needed.

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  • Engineering Design Platforms and Simulation in-CAD Benefit Product Development Teams

    Computer-aided engineering (CAE) tools have the power to take the gut feel and rules of thumb out of the engineering world.

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    Customers want cheaper, lighter, faster and stronger products that work the first time. Oh, and while you’re at it, those products must look cool, too.

    To meet these demands, engineers must bring simulation early into the development cycle to drive innovation.

    To that end, tools like simulation in-CAD (computer-aided design) and engineering design platforms make it easier for designers and design engineers to quickly check their work and make informed decisions about how their innovative ideas will affect product performance.

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  • The Changing Role of Simulation Brings New Business Challenges

    Opening presentation for NAFEMS 2020 webinar series Business Challenges topic

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    The NAFEMS 2020 webinar series was inspired by the ASSESS Initiative.  This presentation opens the Business Challenges topic and covers the following:

    • ASSESS Initiative Backgroind
    • NAFEMS 2020 webinars on Business Challenges
    • The Changing role of simulation
    • ASSESS Related Activities
    • Business Challenges
    View Presentation

  • NAFEMS 2020 Webinar Series

    NAFEMS Americas partnered with a number of industry thought leaders and end-users companies to host a series of webinars.

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    In 2008, NAFEMS Americas held a regional conference with the theme of a “2020 Vision of Engineering Analysis and Simulation.” The objective was to bring together the leading visionaries, developers, and practitioners of CAE-related technologies and business processes to share relevant trends and roadmaps, to explore common themes, and to address these issues in an open forum with the goal to provide attendees with the best “food for thought and action” to support the industry’s evolution over the next several years.

    In the seven years that followed, we have witnessed significant advancements in the area of engineering analysis and simulation, the potential of which are not often realized due to a variety of factors, including accessibility, usability, confidence, and financial.

    NAFEMS Americas partnered with a number of industry thought leaders and end-users companies to host a series of webinars.

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  • Simulation is Becoming Democratized at Last (Part 2)

    Part 2 of Bruce Jenkins series on the Democratization of Simulation.

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    Two decades after software vendors’ first efforts to put simulation and analysis capabilities in the hands of non-analyst engineers and designers, a wealth of new technological avenues have opened up to finally make this a practical reality.

    Bruce Jenkins, Ora Research
    February, 2017

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  • Experience in the Corporate-Wide Deployment of Modeling Technology

    For Pfizer, modeling technology is critical to their ability to produce cutting edge pharmaceutical products in a competitive and rapidly changing industry.

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    For Pfizer, modeling technology serves as the backbone for product design, testing, and improvement, and is critical to their ability to produce cutting edge pharmaceutical products in a competitive and rapidly changing industry.

    Salvador Garcia Munoz and Paul Schmitz present at PMET (Process Modeling & Engineering Technology).

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  • Simulation is Becoming Democratized (Part 1)

    Part 1 of a three part series discussing the Democratization of Simulation.

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    Two decades ago, engineering software developers launched their first efforts to make simulation and analysis capabilities accessible and safe to use by engineers and designers who were not professionally trained analysts.  Let’s see where we are now.

    Bruce Jenkins
    December, 2016

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  • Democratizing CAE at AAM

    American Axle & Manufacturing's eight initiatives to improve democratizing CAE.

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    While CAE experts are needed, simulation at all parts of the organization is required. Learn American Axle & Manufacturing’s eight initiatives to improve democratizing CAE along with its key enablers.

    Ravi Desai, Director of CAE & CAD, American Axle & Manufacturing
    June, 2016

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  • Rethinking Simulation as a Strategic Discovery and Knowledge Creation Tool

    Gartner's Marc Halpern discusses simulation as a strategic tool.

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    Marc Halpern, Research VP, Engineering & Design Technologies at Gartner discusses simulation as a strategic tool at COFES (Congress on the Future of Engineering Software).

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  • Simulation apps shrink costs, time-to-market for packaging container manufacturer

    Simulation apps are the latest development in making advanced CAE capabilities safely and easily available to engineers and designers.

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    One company putting this new approach into practice is BWAY Corporation, one of the largest manufacturers of rigid metal and plastic packaging containers for industrial, commercial and retail markets in North America.

    Bruce Jenkins
    November, 2015

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  • Business Drivers in Simulation

    Learn the key business drivers behind simulation and analysis.

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    This video captures a presentation from Joe Walsh (intrinSIM, LLC) and Brad Holz (Cyon Research) at COFES (Congress on the Future of Engineering Software).  Learn the key business drivers behind simulation and analysis.

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  • ASSESSing the Future of CAE

    Monica Schnitger gives her take on the future of CAE.

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    At the ASSESS 2016 conference a couple of weeks ago, a lot of simulation advocates participated in formal sessions and working groups to hash out some of these issues. To be clear, everyone there had a vested interest in growing the use of simulation –software and hardware vendors, champions of this technology in industry and government, educators– but there’s no consensus on how to make that growth a reality.

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  • Democratizing CAE: Simulation Apps Offer Potential Hundredfold Growth in CAE Usage

    Democratizing CAE: Simulation Apps Offer Potential Hundredfold Growth in CAE Usage

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    Democratizing CAE: Simulation Apps Offer Potential Hundredfold Growth in CAE Usage

    Bruce Jenkins, Ora Research
    November, 2015

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  • Expert Knowledge Captured and Reused for Design Space Exploration

    Ora Research,President Bruce Jenkins gives his take on the "Appification" of Simulation.

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    Democratization of CAE is happening today, driven by the “appification of simulation” enabled by the rapidly declining cost of creating the underlying automation templates and web front ends for these apps. This new approach is a generational leap forward from the longstanding convention of creating simulation templates through custom scripting and programming.

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  • Democratizing CAE with SPDM at GKN Driveline

    Digital Engineering guest blogger, Bruce Jenkins (Ora Research) recaps the NAFEMS Democratizing CAE webinar featuring GKN Driveline.

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    “Democratizing CAE” was the topic of a webinar hosted by NAFEMS on August 27, 2015. Speakers from software, services and engineering/manufacturing firms explored new technologies and methods to embed CAE experts’ “tangible knowledge and intangible judgment into a reusable template, extending this simulation capability throughout the product development team,” in NAFEMS’ words. A highlight of the webinar was a case study by Glenn Valine, Director Engineering IT at GKN Driveline, on “Democratizing CAE with SPDM” (simulation process and data management).

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  • The Changing Role of Simulation

    Learn the business drivers that are and will be pushing widespread use of simulation in the product development process.

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    Learn the business drivers that are and will be pushing simulation in directions it has stayed away from in the past – namely, allowing all those who need simulation to be able to use it safely and effectively in the product development process.

    Joe Walsh, IntrinSIM & Brad Holtz, Cyon Research
    June, 2015

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  • Simulation in the Cloud is Becoming Mainstream

    Engineering.com's John Hayes explains that - when it comes to simulation - its time to get your head in the clouds.

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    In this post you’ll see an overview of Simulation applications hosted in the Cloud, a new type of offering that kicked off a year ago.  That’s when Autodesk announced Simulation 360, thereby firing the proverbial starter’s gun in a race to create the dominant online simulation tool kit.

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  • The Changing Role of Simulation Brings New Business Challenges

    Opening presentation for NAFEMS 2020 webinar series Business Challenges topic

    View Summary

    The NAFEMS 2020 webinar series was inspired by the ASSESS Initiative.  This presentation opens the Business Challenges topic and covers the following:

    • ASSESS Initiative Backgroind
    • NAFEMS 2020 webinars on Business Challenges
    • The Changing role of simulation
    • ASSESS Related Activities
    • Business Challenges
    View Presentation

  • CAE on the Cloud

    Will the availability of the high-performance cloud computing help drive use of CAE tools?

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    Will the availability of the high-performance cloud computing help drive use of CAE tools? The biggest problem with Computer Aided Engineering (CAE) is that too few people use it. There are several good reasons, but one that’s significant is money. CAE software licenses, and the big computers on which to run it, can be expensive. It may be that the answer to the money problem with CAE lies in the cloud. Or, to be precise, in cloud computing.

    Evan Yares, Design World
    October, 2012

    View Blog Post

  • Simulation is Becoming Democratized at Last (Part 2)

    Part 2 of Bruce Jenkins series on the Democratization of Simulation.

    View Summary

    Two decades after software vendors’ first efforts to put simulation and analysis capabilities in the hands of non-analyst engineers and designers, a wealth of new technological avenues have opened up to finally make this a practical reality.

    Bruce Jenkins, Ora Research
    February, 2017

    View Blog Post

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