Let’s discuss the importance of keeping your digital twins in sync with real products. Models so accurate they’re a digital twin of the product you’re creating can help you throughout the design and development process. 1D models can help you determine the best architecture for your multi-physics system, 3D models can help you design into the details, and testing can help you improve modelling realism. Combining all the three technologies gives you the highest possible accuracy while making design decisions. But in today’s world the design job isn’t done when you ship. You have to be able to take feedback, track how products are used – with detailed data coming from the increasing numbers of sensors in modern devices – and then use that to support, maintain and improve the products you have out in the market, as well as incorporating all that information into your next generation. That means keeping your digital twins in sync with the real products, even once they’re in customers’ hands.